When first starting our agency, we worked on commission specializing in marketing-focused sponsorships at entertainment attractions. On one hand, it was a good business model. Clients could never leave because we had and maintained all the relationships!

But the focus changed after our founder, Parker Harrington, was invited to share her insights at several nonprofit conferences.

Charitable missions moved her, plain and simple. And they moved us, too. So we started experimenting with a system to address nonprofits’ toughest challenges.



Whether reviewing naming rights contracts, preparing crisis plans or developing awareness campaign, we deliver stellar results.

We also help clients with corporate engagement and fundraising. Sometimes that’s implementing our engagement model. Other times it’s identifying opportunities, retooling benefits, generating prospects or educating board members.

We interpret, educate, create and implement.



Over the last 20 years, we’ve created ethical programs for scores of clients of all sizes in markets across the country. We are also the preferred trainers for many statewide nonprofit organizations.

It is a real privilege to share our expertise and have a hand in helping nonprofits deliver on mission in their communities.


Parker Harrington is founder and owner of Sponsorship Plus, a national firm dedicated to helping nonprofits and social enterprises fulfill their mission and positively impact their communities. The firm was established in 2000 and has a client list that spans the country and includes such well-known brands as United Way, Habitat for Humanity and American Lung Association.

In this role, Ms. Harrington has addressed dozens of national conferences on the topics of business-nonprofit collaboration, sustainability, and ethical engagement hosted by American Marketing Association, National Network for Arab Communities and Association for Leaders in Volunteer Engagement, among others.

Ms. Harrington has helped a cross section of large and small nonprofits from Colorado Symphony, Fort Worth Zoo and Minnesota State Fair to grassroots organizations such as Groundwater Foundation in Lincoln, Nebraska to Healthy Native Communities Partnership in Shiprock, Arizona to Ramsey County Libraries in Roseville, Minnesota. She recently consulted with an all-volunteer affiliate with the National Alliance on Mental Illness (NAMI) in Kansas to fund and implement a plan to reduce the stigma of mental illness and identify people in the community most likely to find meaning in supporting the cause long-term.

Ms. Harrington is known for ethical approaches to galvanize stakeholders and inspire influencers to act. She enjoys building and leading diverse teams of staff and board and is appreciated for her high energy, knowledge and generosity in sharing her expertise.

Prior to launching her business, Ms. Harrington worked in both corporate and nonprofit public relations roles beginning her career as an on-air news anchor.


We’re committed to helping our clients achieve their goals.

Carol Corigliano, Research

Kevin Kay, Development

Kim Cox, Marketing

Many new ways to approach potential funders! Marietta College
Very interesting and relevant information! Goodwill
I learned ways to grow my programs! Kentucky Medical Association
Excellent in every way! IDEA Museum
Excellent all around! Denver Public Library